Last updated: 01.04.2026

Terms & Conditions

Terms and conditions for using the AppMe platform as a professional.

This document applies to salons, clinics and professional staff using AppMe to provide services to clients. For the rights and obligations of Client Users, please refer to the document entitled "AppMe Terms and Conditions – Client User."

1. Introduction

1.1. These Terms and Conditions (together with the policies and documents referred to herein) set out the legal framework governing the relationship between ELLU S.R.L. (the company operating AppMe) and you, as a service provider using the Platform. By creating a Professional account and using AppMe, you accept all the terms set out below and undertake to comply with them. If you do not agree with any of these clauses, please do not use the Platform or cease using it immediately.

1.2. As is also the case for Clients, your continued use of AppMe constitutes acceptance of any updates made to these Terms and Conditions during the course of the relationship. The Company may amend this document unilaterally, in particular to reflect legislative changes or improvements to the Platform. You will be notified of any amendment to these Terms and Conditions either by e-mail or through a notice displayed in the Platform, and we encourage you to review the updated terms periodically.

1.3. Note: The protection of personal data and confidentiality is important to us. Accordingly, we process personal data in accordance with the Company's Privacy Policy. In addition, as a Professional User, you will have access to certain Client data (e.g. first name, surname, phone number), and you therefore undertake to preserve the confidentiality and security of such data so as to ensure compliance with applicable GDPR legislation.

2. Definitions

The key terms used in this document are explained below in order to avoid ambiguity:

2.1. Company – ELLU S.R.L., the company administering the AppMe Platform, having its registered office in Bucharest, 10–12 Belgrad Street, Attic, District 1, Romania, registered with the Trade Registry under no. J2025070231006. In this document, the Company may also be referred to as "AppMe" or the "Platform Operator."

2.2. Professional – the legal entity or authorised individual (PFA/II) providing beauty, healthcare or other similar services, who registers on the AppMe Platform for the purpose of receiving bookings and managing the relationship with Clients (Client Users).

2.3. Professional User – the individual (for example, an employee, shareholder, director or authorised collaborator) who creates and manages an account on the AppMe Platform on behalf of a Professional, being duly authorised by the Professional to represent it and to bind that entity in its relationship with the Company. In this document, the term "Professional" may also refer to you in your capacity as Professional User.

2.4. Client User (Client) – any individual using AppMe to make bookings with Professionals. Clients are the beneficiaries of the services you offer through the Platform.

2.5. Platform / AppMe – the online platform made available by the Company, which facilitates the matching of demand and supply for services in the covered sectors. The Platform includes, without limitation, the Professional profile management interface, booking calendar, notification system, connection to the integrated payment processor, etc.

2.6. Company Services – the suite of intermediation services provided by the Company to Professional Users, including (without limitation) listing the Professional's profile on the Platform, promoting the Professional's services to Clients, facilitating online bookings, sending notifications, processing payments, and providing management tools (analytics, calendar, etc.).

2.7. Service Agreement with the Client – the actual agreement concluded between the Professional and the Client User booking the services through the Platform, having as its subject matter the provision of the relevant service. This agreement comes into existence upon confirmation of the booking and is performed directly between those parties; the Company is not a party thereto. The Professional is entitled to require the Client to sign additional legal documents evidencing the contractual relationship between the Professional and the Client, depending on the specific services rendered.

3. Purpose of the Platform and the Company's Role

3.1. The AppMe Platform is a digital intermediation tool enabling the Professional to be identified by potential Clients, benefit from online bookings, and manage its designated staff, appointments and services efficiently. The key benefits offered by AppMe include:

  1. Visibility and access to online Clients: The Professional's profile (including service descriptions, rates, available time slots, location and reviews) will be visible to all Client Users of the Platform, thereby increasing the online exposure of your business.
  2. Easy appointment management: The Platform synchronises Client requests with your calendar, allowing confirmation or adjustment of bookings, the sending of automatic notifications to Clients, and the reduction of no-show situations through the guarantee system (saved card), as well as the sending of booking-related alert messages.
  3. Integrated payment processing: AppMe offers online payment options for Clients, which means you may receive payment for services (or no-show penalties) in a secure and automated manner. The Company works with a payment service provider (PSP) and, where applicable, will transfer the amounts due to you in accordance with the agreed terms (see the section Fees and Payments to the Professional).
  4. Management and analytics tools: As a Professional User on AppMe, you will have access to an administration interface where you can view statistics regarding the Professional's business performance (for example, number of bookings, client feedback, revenues, cancellation statistics, etc.) and manage available hours, services offered and promotions.

3.2. We reiterate that AppMe operates as an intermediation platform, and the Company does not become party to the contractual relationship between the Professional and the Client. The Professional acts as an independent service provider and is in no way an employee, agent or representative of the Company in connection with the services rendered to the Client. The Company's role is limited to the technical operation of the Platform and the provision of the interaction framework.

4. Registration as a Professional User and Profile Creation

4.1. By creating a Professional User account, you represent and warrant, on your own responsibility, that you have the legal authority to represent the Professional and confirm that you are duly authorised by the Professional to create the account and act for and on its behalf through the Platform, including to bind the Professional in its relationship with the Company (i.e. to assume rights and obligations on behalf of the Professional entity in the contractual relationship with the Company).

4.2. Proof of authorisation: The Company reserves the right to request, at any time, documents evidencing the authority granted to you. As a Professional User, you shall be personally liable for any false statement or any act undertaken in excess of the mandate granted by the Professional.

4.3. Eligibility and sign-up process: In order to use AppMe, the Professional must be a duly incorporated legal entity (company, sole trader, family enterprise or other authorised form) legally entitled to provide the services it offers. By registering, you declare, in your capacity as Professional User, that the service provider operates in compliance with the legal provisions applicable to its type of entity and field of activity, and that its right to carry out its activity has not been restricted or prohibited by any authority.

4.4. Verification and approval of the account: Creating a Professional account involves providing detailed information about your business (full name, tax code, address, contact details, service description and locations, prices, and possibly licences or certifications). Registration on the Platform is free of charge; however, the Professional may be subject to a verification process before its profile is published. The Company reserves the right to request supporting documents (e.g. copy of licence/authorisation, tax registration certificate, evidence of qualifications) and to verify your identity or status, both upon registration and during use of the Platform. These checks are intended to maintain the quality and legality of the offer available on the Platform. Primary responsibility remains with you to provide accurate information, and with Clients to choose providers prudently (see also the section Disclaimer of Liability in Relation to Clients). By accepting these Terms and Conditions, you consent to the above verifications, including possible on-site visits (if justified) or periodic checks of public data relating to the entity you represent.

4.5. Creation of the professional profile: Once the account has been approved, the AppMe Platform will automatically generate a public Professional Profile using the information you provided during registration. It is your obligation to complete the profile accurately, comprehensively and keep it up to date. Essential information includes: trade name (of the salon or brand under which you operate), address of the premises/location where the services will be rendered, opening hours / availability schedule, list of services provided with descriptions and prices, duration of services, relevant photographs (of the salon, the team or portfolio of works), any special offers or policies (e.g. details concerning your own cancellation or rescheduling policy), as well as any other information that may help Clients understand your offer and business.

  1. Accuracy of information: You undertake not to publish any false, misleading or incomplete information on the Professional profile. You also agree to update the profile promptly whenever changes occur (for example, if you change your prices, add a new service, change your opening hours or your address). The Platform reflects the data entered by you, and the Company cannot verify its accuracy in real time; accordingly, the accuracy of the Professional's profile depends directly on your diligence.
  2. Photographs and visual content: You may upload photographs to the profile (images of the salon, team, before/after services, etc.). You may not use images unrelated to the services offered or which may mislead Clients. You must also not upload images bearing the signs of competing platforms (watermarks, logos or names) or images that would infringe third-party copyright. Photographs should be of reasonable quality and should faithfully represent the Professional's activity. The Company reserves the right to remove any photograph that does not comply with these requirements (for example, stock images that do not reflect the actual salon, or obscene images).
  3. Profile content: All information published on the Professional's profile must comply with the law and accepted standards of decency. Wording containing obscenities, vulgar language, defamatory or insulting statements is not permitted. It is also strictly prohibited to include in the Professional's profile any content that discriminates or incites discrimination on grounds of race, nationality, language, religion, sex, sexual orientation, ethnicity, social category, beliefs, age, disability, chronic non-contagious illness, HIV/AIDS infection, belonging to a disadvantaged group, or any other criterion protected by law. By using the Platform, you undertake vis-à-vis the Company to respect diversity and not to make inappropriate references to such matters, whether in presenting your services or in rules intended for Clients.
  4. Specific prohibitions: The Professional's profile must not be used as an advertising platform for matters other than the services listed by the Professional. Do not include advertisements for products/services not rendered through the Platform, links to external websites (other than, where applicable, the Professional's official page, if any, which may be mentioned), job offers, etc. The Platform is intended to promote the services directly rendered to Clients in the context of online bookings, and not other activities.

4.6. Approval and moderation of profiles: After you create and complete the Professional's profile, the Company reserves the right not to publish the Profile (or to withdraw it temporarily) if it contravenes the above provisions. We may also suspend the account or even delete the profile in the event of serious or repeated breaches of these Terms and Conditions. Reasons that may lead to such measures include (non-exhaustively): provision of false or misleading information, repeated Client complaints regarding inappropriate conduct or non-compliant services, breach of law or infringement of third-party rights, use of the Platform for unlawful or improper purposes, etc. Any decision to suspend/delete will be accompanied by a justification communicated to you, unless we are legally prevented from providing details (for example, where disclosure would jeopardise an ongoing investigation). You will have the opportunity to challenge the decision or clarify the situation, in accordance with the procedures described in the section Suspension and Termination of Access to the Platform below.

4.7. Liability for profile content: As a Professional User, you are solely responsible for the content of the information and materials published on the Professional's profile. The Company does not pre-screen each Professional profile for accuracy or completeness of the information and does not guarantee to Clients that the information in the Professional profile is correct or exhaustive. It is therefore also in your own interest to maintain a credible profile. In addition, the Company cannot be held liable for any damage caused to others (especially Clients) as a result of false, inaccurate, incomplete or defective data or documents provided by you for the profile. For example, if you state in your profile that you hold a certain professional certification which you do not in fact have, and a Client claims to have been misled, you and the Professional shall bear the legal consequences of such statement, not the Company. To the extent the Company is held liable, directly or indirectly, by a Client or third party for an act or omission attributable to you or the Professional, the Company shall have a full right of recourse against the Professional for any loss, cost or compensation incurred.

5. Obligations of the Professional

By using the AppMe Platform, in your capacity as Professional User you undertake to comply with the following obligations specific to the Professional:

5.1. Legality of activity and authorisations: You represent and warrant that you carry out your activity lawfully, have the required legal form of organisation (for example, registered sole trader, company with the appropriate NACE code, etc.), and hold all licences, permits, certifications and authorisations necessary for the services you offer. This includes health permits, professional qualifications, notices or special approvals, and anything else required by law in the Professional's field of activity. You undertake to provide us, upon request, with evidence of such authorisations and to notify us promptly if, for any reason, you are no longer compliant (for example, if you or the Professional have the right to practise suspended, or if an authorisation expires and has not yet been renewed).

5.2. Professional independence: You confirm that the Professional carries out its activity independently, having its own clients outside the Platform and assuming the risks and benefits of its own business. Collaboration with the Company does not create any relationship of subordination to the Company. You are free to use other channels to attract clients (AppMe being an additional channel), and the Company does not impose working hours or pricing (these decisions are yours, within the limits of our usage policies).

5.3. Quality of services rendered: You undertake, on behalf of the Professional, to provide, and to ensure that the Professional's staff provide, only services for which you or the Professional, through its own staff, have the necessary competence and experience, and to render them to a professional standard of quality, with due care and in safe conditions, in accordance with applicable law and the professional standards of the Professional's field of activity. This means, inter alia, compliance with hygiene and public health standards (e.g. sterilisation of instruments, use of protective equipment where applicable), observance of cosmetology or medical standards (where applicable), use of approved products within their validity period, etc. You assume liability for the services rendered to Clients, and any statutory consumer warranties (for example, where a service produces results that do not conform to those promised) shall fall directly on you and the Professional.

5.4. Accuracy and updating of the offer: It is your obligation, in your capacity as Professional User, to keep availability in the AppMe calendar up to date. You shall avoid accepting bookings that you know cannot be honoured (for example, double-booking). If, however, an unforeseen circumstance arises forcing you to cancel an appointment (for example, illness of the Professional's staff, technical issues at the premises), you undertake to notify the affected Client as promptly as possible and, where feasible, propose rescheduling at a convenient time. Unjustified or frequent cancellations may affect the Professional's reputation on the Platform (Clients may leave unfavourable reviews) and may lead to measures taken by the Company if repeated, given that they may affect the experience of Client Users. You are required to keep your calendar updated, blocking unavailable time slots in advance (holidays, days off, hours occupied with external appointments, etc.) in order to prevent erroneous bookings.

5.5. Interaction with Clients: You undertake to treat, and to instruct the Professional's staff to treat, Clients with professionalism, respect and courtesy. In telephone or written communications with Clients (confirmations, clarifications before/after the appointment), you and the Professional's staff shall maintain an appropriate tone. Harassment, discrimination or unprofessional behaviour towards Clients is not permitted, whether before, during or after the service. Any review left by a Client must be approached calmly and with a willingness to improve, whether positive or negative. In the latter case, you may respond in a constructive manner and without disclosing personal data or insulting the Client.

5.6. Protection of Client data: You shall use the personal data of Client Users (such as phone number, name, and possibly health information provided by them for personalising the service) solely for the purpose of performing the booked services and for communications relating to those services. It is prohibited to use such data to contact Clients for direct marketing purposes outside the Platform without their explicit consent. For example, if a Client booked a service via AppMe, you may send them a confirmation or reminder for that service, but you may not subsequently add them to a general SMS distribution list of the Professional without their explicit consent. You shall also protect the confidentiality of the data and shall not disclose to anyone (other than authorised personnel of the Professional, where applicable) any information about Clients obtained through AppMe. Any breach of data protection legislation by you, or where applicable by the Professional's staff, shall attract your direct liability or, as applicable, that of the Professional, towards the data subjects and/or the competent authorities. The Company may monitor your compliance with GDPR-related rules insofar as they concern the Platform (for example, if a Client reports spam coming from you, we will investigate).

5.7. Your own fiscal and legal obligations: As a Professional User, you assume, in the name and on behalf of the Professional, the fulfilment of all legal obligations directly incumbent on you: declaration of income and payment of related taxes and duties (the Company does not withhold taxes at source for the Professional, you or your staff, as it is not your employer), procurement of any necessary insurance (professional liability insurance, where applicable), compliance with employment law in relation to the Professional's employees, etc. If the Company suffers any loss or is held liable as a result of your failure to fulfil your legal obligations (for example, a Client files a complaint with the consumer protection authority in relation to your service and the Company becomes involved), we reserve the right to seek compensation from you in accordance with the section Indemnity Clause.

6. Appointment Management and Relationship with Clients through AppMe

6.1. Confirmation and fulfilment of bookings: When a Client submits a booking request for your services, you will receive a notification in the AppMe Platform (and possibly by e-mail, depending on your settings). You are responsible for responding promptly to requests, but no later than 24 hours. Depending on the configuration mode (the Platform may be set to confirm automatically bookings that do not conflict with your calendar), you will either confirm the request manually or verify that the system has confirmed it automatically and that everything is in order. Confirmation constitutes firm acceptance of the agreement with the relevant Client; therefore, you must ensure that you are able to honour the appointment on the selected date and time.

6.2. If, for any legitimate reason, you cannot accept a request exactly as received (for example, the Client booked two successive services but you know together they will take longer than the interval allocated in the Platform, or you discover a pricing error), you may propose a modification. Any modification (change of time, service or price) must be agreed by the Client in advance. Alternatively, if the situation cannot otherwise be resolved, you may cancel the request, politely explaining the reason.

6.3. Direct communication with the Client: You are entitled to contact the Client by phone after receiving a booking, but only for the purpose of obtaining additional information necessary for rendering the service. Such contact must be relevant and made at reasonable hours. Do not use the Client's contact details for other purposes such as marketing or proposing additional services outside the Platform.

6.4. No-shows and delays: If a Client fails to attend the appointment or is significantly late, you are entitled to apply the penalty policy (provided the relevant conditions are met; see the Client terms under the section "No-show"). The Company will seek to protect the Professional in such situations through the saved card mechanism or advance payment. The Company will facilitate these transactions, and you will see the respective amounts in your settlement account. Important: you should nonetheless act with flexibility and understanding where possible. For example, if a Client is 5–10 minutes late but has informed you, do not apply the no-show policy immediately.

6.5. If you, or where applicable the Professional's staff, are unable to honour a confirmed appointment, notify the Client immediately upon becoming aware of the impediment and offer options (rescheduling or cancellation with full refund, if payment was made through AppMe). If the cancellation is initiated by you, the Client will receive 100% of the amount back (if the service was prepaid), and if the Client has a card saved in AppMe, the value of the service will not be debited in that case.

6.6. Conduct regarding reviews: Clients may leave reviews and ratings after receiving a service. This system is essential for the credibility of both the Professional and the Platform. Accordingly, you shall not attempt to manipulate or censor Client reviews. It is prohibited to offer Clients material benefits (discounts, free services) in exchange for deleting a negative review or posting a positive one. Likewise, do not attempt to create false Client accounts in order to give yourself positive ratings or disparage competitors. We have mechanisms for detecting such practices, and the consequences may include the Professional's permanent removal from the Platform and a ban on re-registration.

6.7. If you receive an unfavourable review, you may exercise your right of reply in a civilised manner, possibly explaining the context or how you will improve in the future. Do not disclose personal information about the Client in your reply and do not use an aggressive or unjustifiably defensive tone—other Clients read these exchanges and will appreciate the professionalism of your response. The Company will intervene in moderating reviews only if they clearly breach the rules (for example, they contain obscene language, irrelevant information, sensitive personal data, etc.). We will not remove reviews merely because they are negative, as long as they use civil language and appear to reflect a genuine experience. The publication and moderation of reviews are governed by our Reviews and Moderation Policy. This policy sets out in detail the conditions for expression, prohibited content, the Professional's right of reply, and the procedure for contesting moderation decisions.

6.8. Relationship with the Company: In your interactions with the AppMe team (for example, account managers, technical support staff, etc.), we expect the same level of professionalism. We welcome any proposals for improvement or feedback and will communicate transparently. In the event of misunderstandings, we will attempt to resolve them amicably. You have access to internal complaint mechanisms and external mediation (see the section Applicable Law and Dispute Resolution).

7. Usage Plans, Fees and Payments to the Professional

7.1. Pricing structure and access to functionalities: Access to and use of the AppMe Platform is based on a differentiated pricing model, depending on the configuration of the Professional's account. Accordingly, certain functionalities, commission levels and operational limits may vary depending on: (i) the number of active members in the Professional's team, the monthly booking volume, the reporting and integration options selected, the locations managed, and the level of support required.

7.2. Each Professional account has access to a standard pricing structure visible directly in the Platform interface, which includes: (i) the monthly usage fee, (ii) the standard commission applicable to completed bookings, and (iii) the included limits and the costs associated with additional usage (e.g. bookings above the monthly threshold or additional team members). These conditions are displayed transparently in your account and may be adjusted periodically, subject to prior notice.

7.3. Intermediation commission: For each booking completed through the Platform, the Company charges a percentage-based commission applied to the value of the booked service. This commission is configured depending on the active pricing structure of the account and is clearly displayed in the administration interface. The commission covers the costs related to: (i) use of the Platform, (ii) promotion of the Professional's services, (iii) booking, notification and client-management functionalities, online payment processing and operational support provided.

7.4. Settlement and Payment Flows

  1. Bookings paid online in advance. If a Client pays for the service through the Platform, the applicable commission is automatically withheld at the time the transaction is processed. The net amount due to the Professional is reflected in the related payment account, and the transfer of funds to the bank account indicated by the Professional is carried out in accordance with the payment settings selected by the Professional and the policies/procedures of the payment processor integrated into the Platform. Depending on the options made available by the payment processor, the Professional may request transfer of funds, including on a daily basis, and the actual timing of the bank account crediting depends on the rules, timelines and any accelerated payout options offered by that processor.
  2. Bookings paid directly at the premises. If a Client pays directly at your premises, the Platform does not collect or process funds on your behalf. For bookings confirmed as completed, the commission due to the Company will be calculated on your subscription cycle date and automatically debited from the payment method linked to the account. If the debit cannot be processed on the first attempt, the Company may automatically retry the debit up to three (3) times, at the intervals applicable in the system. If payment is still not successfully collected after those attempts, the Company may restrict, suspend or block access to the account until the outstanding amounts are paid.
  3. Transparent and consolidated reporting. At the end of each month, you will receive a consolidated report including:
    1. all bookings for the relevant month (regardless of payment method),
    2. commissions withheld or due,
    3. net amounts payable to you,
    4. any adjustments (e.g. refunds, penalties, prior balances).

    The details of each transaction may be viewed in real time through the Platform interface.

7.5. Display of commissions and amendments. The commissions and fees applicable to your account are displayed in real time in the Platform interface, together with any included usage limits or additional costs. The Company reserves the right to adjust these commercial terms periodically, including the standard commission or functionality fees. Any amendment will be communicated at least 15 days before it becomes effective, and you will have the possibility either to accept the new terms or to terminate the collaboration before they take effect.

7.6. Processing fees and other costs: The above commission also includes standard online payment processing costs (fees charged by the PSP and the bank). However, in special situations, if certain payment methods carry additional costs (for example, an internationally issued credit card with high fees) or if payment refusals/chargebacks arise due to the Professional's fault (for example, a Client's justified dispute of a transaction because the service was not provided), we reserve the right to deduct such costs from the amounts to be settled to you. In all such cases, the Company will provide detailed justification in the monthly report, and the relevant amounts will be withheld directly from the next settlement or, if no positive balance exists, re-invoiced to you with the standard payment term.

7.7. Invoicing Clients: For the service rendered to the Client, the Professional is responsible for issuing the invoice / fiscal receipt to the Client in accordance with its applicable tax obligations. The Company may provide facilities for generating a transaction confirmation document for the Client (e.g. electronic receipt for online payment), but this does not replace invoicing. You must ensure that you operate the cash register (where applicable) or invoicing system for each Client served. In the case of online payments, you shall issue the invoice to the Client upon performance of the service (or earlier, if requested by the Client).

7.8. Refunds and adjustments: In situations where a partial or full refund must be made to the Client (e.g. cancellation, service not provided, justified complaint), the following rules apply:

  1. If the booking was paid online through AppMe, the refund will be processed through the same system, and the refunded amount will be deducted from the next settlement or returned by you if the funds have already been transferred.
  2. If the booking was paid online through AppMe, the refund will be processed through the same system, and the refunded amount will be deducted from the next settlement or returned by you if the funds have already been transferred.

8. Analytics and Promotion Tools

8.1. Access to statistical data: The AppMe Platform provides you with a range of analytics tools intended to help you better understand your performance on the Platform and Clients' preferences for certain services. In the dashboard dedicated to your account, you will be able to view indicators such as: number of bookings received and completed, cancellation/no-show rate, average rating from reviews, distribution of bookings by days/hours, and other relevant data. This information may help you optimise your schedule (for example, identify peak hours) or adjust your offer to Clients. The Company provides such aggregated data transparently as part of the Platform services, at no additional cost. However, all data generated through use of the Platform remains the property of the Company. You may access and use such data for internal purposes related to operating your business, but you are not entitled to disclose it publicly or reuse it externally without the Company's prior written consent. The publication of statistics or aggregated information such as the number of clients obtained through the Platform is expressly prohibited, except for summary-level reporting in business contexts (e.g. investors, partnerships), to the extent this does not affect the confidentiality or commercial interests of the Company.

8.2. Profile promotion and optional marketing services: The Company may optionally offer the possibility of additional promotion of the Professional's profile (e.g. priority display in search results for Clients in your area, inclusion in sections such as "Recommended Professionals" or "Special Offers," etc.). Such promotional services may be subject to a fee (in the form of a customised subscription) or may be granted free of charge as part of campaigns organised by the Company. Any such option will be presented to you with clear details regarding cost, duration, benefits offered and the method of purchase. No paid promotion will influence the rating system—client reviews remain authentic, and ranking in the general listing may depend on several factors (rating, proximity, recent activity). However, if you opt for promotional packages, your profile may be visually highlighted or positioned in special sections, in accordance with the description of the purchased promotional service.

8.3. Ranking in search results: The Platform ranks the results (Professionals displayed) for Clients according to certain parameters, which may include: relevance to the Client's filter criteria (e.g. type of service sought, geographic proximity to the Client's location), availability (Professionals who have open slots in their calendar at the times searched by the Client), ratings and reviews (a higher average rating may lead to more visible placement), and possibly paid promotion status. We expressly state that we do not practise any arbitrary discrimination between Professionals: all are subject to the same ranking algorithm, and the main parameters are those mentioned above, applied fairly and uniformly. If we materially change these parameters, we will inform you.

8.4. Client feedback: Reviews left by Clients play an important role in the perception of other potential Clients and may therefore influence the number of bookings. The Company undertakes to manage the review system fairly: it will not alter or censor ratings given by Clients except in very strict circumstances (e.g. the Client's review clearly violates the review terms and conditions). The Professional's reputation is reflected directly by Client feedback. We encourage you to accumulate positive reviews through excellent and consistent service.

9. Suspension and Termination of Access to the Platform

9.1. Withdrawal from the Platform at the Professional's initiative: You may at any time decide to terminate the collaboration with the Company and, consequently, stop using AppMe. If you wish to deactivate your Professional account, you may notify us in writing (by e-mail). We will process the request as soon as reasonably possible. If you delete your account, the agreement with the Company based on these Terms and Conditions shall terminate automatically, without further formalities. However, please bear in mind any future bookings already accepted: ideally, you should not close your account until you have honoured or cancelled (with prior notice to Clients) all existing confirmed appointments. If you nevertheless wish to withdraw immediately, we will inform Clients who had appointments booked with the Professional of the unavailability and help them find alternatives. Following deletion of the account, you will no longer have access to the data, statistics or booking history in the Platform, and the Company shall have no obligation to provide such data to you thereafter. In addition, if you have paid for a promotional package or other optional services prior to the desired date of account deletion, such amounts shall not be reimbursed pro rata (unless otherwise required by law or pursuant to a goodwill commercial decision by the Company).

9.2. Amendment or discontinuation of services at the Company's initiative: The Company is entitled to amend these Terms and Conditions or the AppMe Platform at any time for the purpose of improving it or adapting it to new legal, technical or commercial conditions. We may add, remove or modify Platform functionalities, and in some cases it may be necessary to temporarily suspend access (for example, for scheduled maintenance). We will endeavour to schedule such technical interruptions outside peak hours and to inform you in advance, but we do not guarantee that this will always be possible. The Company also reserves the right permanently to discontinue provision of the Platform (in whole or in certain regions) for business reasons (for example, market withdrawal). In such a scenario, we will notify you at least 30 days in advance so that you may manage the consequences (for example, informing recurring Clients through other contact methods).

9.3. Termination for breach of these Terms and Conditions: The Company may suspend or terminate the Professional's account if it determines that you or the Professional's staff have breached these Terms and Conditions or any legal provisions applicable to the activity carried out through the Platform. As a rule, in the case of minor breaches or breaches capable of remedy, we will first send you a notice/warning and grant you a period to remedy the breach (for example, correct inaccurate profile information, cease a non-compliant practice, etc.). If you fail to comply, or in the event of a serious breach, we may proceed to restrict access (for example, temporary suspension of the Professional's profile or of the User account, hiding it from listings) or even to permanently deactivate the account, deleting your profile from the Platform. Serious cases may include: obvious fraud, submission of false documents, requesting or accepting unauthorised payments to the detriment of the Company (where this prejudices its interests), recurring highly negative feedback indicating failure to comply with obligations towards Clients, breaches of law (for example, misleading practices towards consumers) or of the rights and interests of the Company, and other similar situations.

9.4. In particular, we reserve the right immediately to deactivate, without prior notice, the account of a Professional User in the serious cases provided for in these Terms and Conditions. Even in such cases, however, we will subsequently communicate to you the reasons underlying the deactivation decision. You shall have the right to challenge the decision by the means indicated in the notification. We will reassess the situation and communicate the outcome to you.

9.5. Force majeure: Neither the Company nor the Professional shall be liable for failure to perform contractual obligations if such failure has been caused by an event of force majeure. Force majeure includes events such as natural disasters (earthquakes, floods), fires, wars, terrorist acts, pandemics or public emergencies, serious cyberattacks, widespread internet or electricity infrastructure outages, unforeseeable governmental actions, etc., which prevent performance of obligations under these Terms and Conditions and are beyond the control of the party invoking them. The party invoking force majeure must notify the other party in writing within a maximum of 15 days from the occurrence of the event and take reasonable measures to limit its consequences. During the force majeure period, obligations shall be suspended. If the event persists for a prolonged period (for example, more than 60 days), either party shall be entitled to terminate the agreement without any liability for damages.

10. Limitation of the Company's Liability towards the Professional

10.1. The Company uses reasonable efforts to keep the Platform operational and to provide you with an environment conducive to carrying out your activity. However, we do not guarantee that the Platform will be error-free or uninterrupted, nor that each functionality will meet your or the Professional's technical needs or expectations. The Platform is provided on an "as is" and "as available" basis. Accordingly, to the fullest extent permitted by law, the Company excludes any implied warranty, including merchantability, fitness for a particular purpose, continuity, etc.

10.2. Technical unavailability: The Company cannot be held liable for access restrictions caused by external factors or maintenance operations. We reserve the right temporarily to limit the services for technical interventions and improvements. We are also not liable for problems arising from third-party devices or networks; for example, if you experience difficulties in using the Platform due to your internet connection or a bug in your device's operating system, such matters fall outside our control.

10.3. Limitation of financial liability: In cases where some liability of the Company towards you or, where applicable, the Professional is nevertheless established, you accept in your own name and/or on behalf of the Professional that such liability shall be limited (in aggregate for all claims) to the value of the commissions you paid to us during the last 3 months preceding the event giving rise to liability, as a reasonable estimate of foreseeable loss. Under no circumstances shall the Company be liable for indirect losses suffered by you or the Professional, such as loss of profit, loss of clientele, loss of business opportunities or reputational harm, where such losses arise from use of the Platform.

10.4. Naturally, this limitation shall not apply where liability cannot be limited by law (for example, in the case of damage caused intentionally by the Company or bodily injury caused by our negligence).

10.5. Disclaimer of liability in relation to Clients: We reiterate that the Company cannot be held liable for the way in which you manage your relationship with Clients, nor for any claims they may bring against you or the Professional (or vice versa). If a Client complains of non-performance of obligations on your part or on the part of the Professional's staff (for example, a non-conforming service), such dispute arises between the Professional and the Client, and you shall hold the Company harmless and bear the consequences of the dispute if the Client prevails. Likewise, if for any reason a Client directs any claim also against the Company in relation to the service provided by you (or the products used by you), you undertake to indemnify the Company in accordance with the indemnity clause below.

10.6. Indemnity clause: The Professional and, where applicable, you shall defend, indemnify and hold the Company harmless in full against any claim, action, proceeding or sanction brought by a third party (including a Client User) against the Company, arising out of or in connection with the Professional's activity (including its staff) and the Professional's or, as applicable, your staff's breach of any legal or contractual obligations. In other words, if the Company suffers any loss (financial or reputational) due to the actions of the Professional (including its staff), you shall be obliged to cover all costs, losses and expenses (including legal fees, compensation paid to the Client, etc.) incurred by the Company. Naturally, we will promptly notify you of such situations and cooperate in defending the Professional's interests, but we reserve the right of recourse against you or, where applicable, the Professional, for the amounts paid.

10.7. Subcontractors and affiliates: The Company may engage third parties (for example, payment processors, IT service providers or marketing providers) in providing the AppMe services. To the extent permitted by law, we do not assume liability for the acts of such third parties where they act independently.

11. Confidentiality and Processing of Personal Data

11.1. Confidentiality of the Company's information: Given that, as a Platform partner, you may gain access to sensitive information about the Company (development plans, internal statistics, technical or commercial know-how), we remind you of your obligation to keep all such confidential information strictly secret. Any unauthorised disclosure of such information to third parties constitutes a serious breach which may lead to immediate termination of the collaboration and legal action for damages. You may discuss your experience on the Platform in general terms, but you must avoid disclosing non-public details. The Professional User undertakes to preserve the secrecy and confidentiality of any confidential information belonging to the Company to which it has access, directly or indirectly, during the use of the Platform. This confidentiality obligation applies both during the validity of the Professional account and after termination of the contractual relationship, without limitation in time. In the event of breach of the confidentiality obligation, the Professional shall be liable for all loss caused to the Company, including payment of damages, in accordance with the law and these Terms and Conditions.

11.2. The Professional shall take all reasonable technical and organisational measures to prevent unauthorised access to, use of, or disclosure of the Company's confidential information. This includes, for example, securely storing any confidential documents or data received, limiting access only to authorised persons (employees or collaborators of the Professional who need to know the information for the performance of services), and training such persons on their confidentiality obligations. The Professional is responsible for ensuring that its affiliated persons (employees, agents, consultants, etc.) comply with the same confidentiality obligations.

11.3. The Professional has the legal obligation to comply with the General Data Protection Regulation (GDPR) and national personal data protection legislation in relation to any personal data of Client Users to which it has access through the AppMe Platform. The Professional acts as an independent data controller for the personal data of Clients which it processes in the context of the services offered through AppMe, and no controller-processor relationship exists between the Company and the Professional. Each party fulfils its own legal obligations with respect to the data it processes. In this regard, the Professional assumes the following specific obligations concerning Clients' personal data:

11.4. Use of data exclusively for the purpose of the service: The Professional shall use Clients' personal data (such as name, phone number, e-mail, address or other contact information or details supplied through the Platform) solely for the purpose of performing the services requested by those Clients through the AppMe Platform. It is strictly prohibited to use such data for any other internal purpose of the Professional (for example, direct marketing, sending unsolicited offers outside the Platform) without the prior explicit consent of the data subject. Likewise, the Professional shall not disclose or transmit Clients' personal data to any third party, except where there is a legal obligation to do so or the Client's express consent has been obtained for such disclosure.

11.5. Confidentiality and security: The Professional must treat all personal data obtained from Clients through the Platform with the same level of confidentiality as its own sensitive information. The Professional shall implement appropriate technical and organisational measures to ensure the security of Clients' personal data, protecting it against unauthorised access, disclosure, alteration or destruction. Such measures may include, without limitation, use of secure IT systems, strong passwords, encryption where applicable, restricting access to data only to authorised personnel, and training such personnel in data protection obligations.

11.6. Storage limitation: The Professional shall store and retain Clients' personal data only for the period necessary to perform the requested service and, where applicable, to comply with subsequent legal obligations (for example, accounting record-keeping or archiving obligations). After completion of the service and expiry of any legal retention period, the Professional undertakes to delete or anonymise the relevant Client's personal data so that the data subject can no longer be identified. The Professional shall not keep copies of Client data longer than justified for the permitted purposes and, upon the express request of a Client or of the Company, shall confirm the permanent deletion of such data (to the extent permitted by law and provided there is no legal basis for continued processing).

11.7. Reporting security incidents: If the Professional becomes aware of any security incident relating to the personal data of Clients obtained through AppMe (such as loss, theft, unauthorised access to such data, unauthorised disclosure, or any other personal data breach), it is obliged to notify the Company immediately. Notification shall be made without undue delay from the moment the Professional becomes aware of the incident and shall include sufficient information on the nature of the incident, the affected data and the remedial measures taken. The Professional shall also immediately take all reasonable steps to remedy the incident and limit any negative effects thereof. To the extent required by applicable law, the Professional shall cooperate with the Company in fulfilling obligations to notify the competent authorities or the affected data subjects (Clients).

11.8. Publicity and references: The Professional User may refer verbally or in writing to the fact that it uses the AppMe Platform (for example, by informing a Client that booking is made through AppMe), but only in a descriptive and good-faith manner that does not suggest the existence of a partnership, official representation or other unauthorised association between the Professional and the Company. Even in such cases, any uncertainty as to the manner of use of the AppMe name must be clarified by obtaining the Company's consent.

11.9. In essence, we ask that you show the same level of respect for confidentiality and personal data as you expect from us. Breach of confidentiality or data protection obligations may lead to immediate suspension of the account and potential legal action, especially if it exposes the Company to sanctions (e.g. GDPR fines) or reputational harm.

12. The Company's Intellectual Property Rights

12.1. Ownership of the AppMe Platform. The AppMe Platform (including the mobile/web application, source code, design, database structure, AppMe trade name and brand), as well as all elements involved in its operation and presentation, are the exclusive property of the Company. These elements are protected by applicable copyright, trademark and other intellectual property laws. The mere fact that the Platform is made available to the Professional User and that the latter has access to AppMe functionalities does not constitute, and shall not be construed as, an assignment or licence (whether exclusive or non-exclusive) of the Company's intellectual property rights in the Platform.

12.2. Limited licence granted to the Professional. The Company grants the Professional a limited, non-exclusive, non-transferable and revocable licence to access and use the AppMe Platform and its services strictly in accordance with the intended purpose of the Platform and the provisions of these Terms and Conditions. This licence is granted solely for the purpose of carrying out the Professional's activities and services through the Platform, in accordance with the accepted Terms and Conditions. The Professional User acknowledges that this right of use is the only right conferred in relation to the Platform. No other ownership right, software licence, trademark right or any other intellectual property right is transferred to the User or, as applicable, the Professional, directly or indirectly. Accordingly, nothing in the content or functionalities of the Platform shall confer upon the Professional User or the Professional any title to or interest in its protected elements beyond the limited right of use mentioned above.

12.3. Restrictions on unauthorised use. In order to protect the Company's exclusive rights, the Professional (including its staff and the Professional User) is strictly prohibited from:

  1. copying, reproducing, publishing, displaying or distributing to the public any part of the AppMe Platform or its content;
  2. modifying, adapting, translating, decompiling, reverse engineering or creating derivative works based on the AppMe Platform or any element thereof;
  3. selling, renting, licensing, sublicensing or commercially exploiting the Platform, the AppMe trademark or any component thereof, in whole or in part, in any manner not expressly authorised by the Company;
  4. obtaining any unauthorised benefit or profit from the use of the Platform or any element belonging to the Company;
  5. allowing or assisting any third party to carry out any of the above acts.

12.4. Any breach of these prohibitions constitutes a serious breach of these Terms and Conditions and may trigger the legal liability of the Professional or, as applicable, the Professional User, for the full extent of the damage caused to the Company.

12.5. Content uploaded by the Professional. The Professional retains its intellectual property rights in any original content it uploads or publishes through the Platform (for example, texts, descriptions, images, photographs, logos, its own promotional materials, etc.). By uploading any content, the Professional User represents and warrants that the Professional owns all rights necessary (copyright, trademark rights, etc.) in such content and that its use or publication through the AppMe Platform does not infringe any third-party rights. At the same time, by uploading such content, the Professional grants the Company a non-exclusive, royalty-free, irrevocable, perpetual and worldwide licence to use, reproduce, modify, adapt, translate, publish, distribute, publicly communicate, display and create derivative works from such content. This licence enables the Company to present and use the materials uploaded by the Professional within the AppMe Platform, for the operation of its services, as well as for the promotion of the Platform and of the services offered through it (for example, inclusion in marketing materials, advertising, AppMe social media posts, etc.), without any obligation of prior notice, attribution or payment of compensation to the Professional. The Professional User understands and accepts that the Company may sublicense or transfer to trusted third parties (partners, affiliates) rights in the content strictly for the above purposes (operation and promotion of the Platform). The Professional remains solely responsible for the uploaded content and its legality and undertakes to indemnify the Company for any damage caused in connection with the materials provided. The Company, for its part, shall not be liable for any damages or infringements of third-party rights caused by content uploaded by the User, such liability resting exclusively with the Professional User.

12.6. Suggestions and feedback. Any ideas, proposals, suggestions, recommendations or feedback that the Professional User communicates to the Company regarding the AppMe Platform, its improvement, or the services provided by the Company shall not be considered confidential and shall not be protected by any exclusive right of the Professional User or the Professional. By communicating such suggestions or ideas, the Professional User grants the Company the right freely to use them. The Company shall be entitled to reproduce, disclose, publish, implement or otherwise exploit, for any commercial or non-commercial purpose (including development, service improvement or promotion), any suggestion or idea provided, without owing any compensation or other benefit to the Professional User. The Company assumes no obligation to review, respond to or implement any suggestions received and has no obligation to maintain the confidentiality of such proposals. The Professional User further understands that the submission of suggestions or feedback does not grant the Professional User or the Professional, as applicable, any intellectual property right or any other right in relation to the Company's implementation of such ideas, nor any right to reward or compensation.

13. Applicable Law and Dispute Resolution

13.1. The contractual relationship between the Company and the Professional shall be governed by Romanian law. Any dispute arising shall first be referred to amicable discussions. To the extent direct resolution is not possible, the dispute shall be submitted to the competent courts of law in Romania, at the seat of the Company.

13.2. Internal complaint-handling mechanism: The Company has implemented a free internal process for handling possible complaints of Professional Users. If you encounter issues relating to: (i) alleged non-compliance of our actions with obligations imposed by applicable law or these Terms and Conditions (for example, you believe your account was suspended without justification), (ii) technological matters concerning the functioning of the Platform (errors affecting you), or (iii) measures taken by the Company which you consider unfair (for example, ranking in search results, application of penalties), you may submit an official complaint to the e-mail address dedicated to professionals: office@appme.app

Please describe the situation as concretely as possible and include any supporting evidence. A specialised team will assess the complaint objectively and provide you with a reasoned response within a maximum of 30 days. If the complaint is well-founded, we will also indicate the remedial measures (for example, reinstatement of the account, correction of an error, amendment of practices). This mechanism does not restrict your right to bring proceedings before the courts, but we hope it will resolve most concerns amicably.

13.3. Mediation: In the event of a persistent dispute, the Company is willing to participate in voluntary mediation proceedings with you through neutral entities. Mediation involves a joint effort to reach a mutually acceptable solution with the assistance of an independent mediator. The costs of mediation shall, in principle, be shared between the Company and the Provider, although we may agree otherwise depending on the circumstances. We note that recourse to mediation is voluntary for both parties and does not exclude legal avenues if no solution is reached.

14. Final Provisions

14.1. Assignment of rights and obligations: You may not assign or delegate the obligations assumed under this agreement without the Company's written consent. For example, if you sell the business to someone else, the new owner will need to create its own AppMe account. You may not simply transfer the current account to it without our approval (which will also depend on the successor's acceptance of the new terms). The Company, in turn, may assign the Platform agreement to another entity (e.g. in the event of a merger or acquisition), provided that your rights are not diminished and you are notified accordingly.

14.2. Invalid clauses: If any provision of these Terms and Conditions is held null or unenforceable by a court or competent authority, the remaining provisions shall remain fully valid. The parties shall interpret the respective clause in a valid manner as close as possible to the original purpose, or, if that is not possible, that clause shall be deemed unwritten without affecting the remainder of the contract.

14.3. Order of priority: If additional dedicated policies or commercial terms are introduced (for example, operating rules for a new service intended for Professionals, or commercial terms for a dedicated promotional campaign), and these conflict with the provisions of this document, the principle shall apply that the specific conditions prevail for the particular matters they regulate, while these Terms and Conditions shall continue to apply to the remaining matters governed hereby.

14.4. Legal relationship: These Terms and Conditions do not create, and shall not be construed as creating, a partnership, franchise, joint venture or employment / representation relationship between the Company and the Professional User. Each party acts on its own behalf, and neither has the authority to bind or obligate the other vis-à-vis third parties without consent.

14.5. Official communications: Any notice from the Company to you relating to these Terms and Conditions (e.g. amendments to commercial terms, notices regarding breach of clauses, etc.) shall be sent either by e-mail (to the address registered in your account), by notification through the Platform, or through another agreed channel. Notice shall be deemed communicated within a maximum of 24 hours of being sent. You may likewise contact or notify us at the dedicated e-mail address referred to in the Contact section below. Both parties have a good-faith obligation to maintain clear and prompt communication.

14.6. Entire agreement: These Terms and Conditions for the Professional User, respectively the Professional, constitute the entire agreement between the parties concerning the use of AppMe in such capacity. Any prior agreement between the parties relating to this subject matter (including any prior discussion or initial offer) is superseded upon acceptance of this agreement. No amendment to these Terms and Conditions shall be valid unless communicated by the Company in accordance with the procedures above or agreed in writing (for example, by signing an addendum, where the situation so requires).

14.7. Survival of clauses: Any clauses which by their nature are intended to produce effects after termination of the collaboration (e.g. confidentiality, limitation of liability, indemnity or other compensation clauses, applicable law, etc.) shall survive termination of these Terms and Conditions and shall continue to bind the parties.

15. Contact and Support

15.1. The Company may be contacted for support, questions or any issue related to these Terms and Conditions using the following contact details:

  • Postal address: 10–12 Belgrad Street, District 1, Bucharest, Romania (the Company's registered office).
  • General support e-mail for Professionals: office@appme.app (for technical assistance, questions regarding functionalities or reporting issues).
  • Contact telephone: +40 774 048 038, available between 09:00–21:00.

15.2. For efficiency purposes, please contact us by e-mail with concrete details regarding your request. Our partner relations team will respond within a maximum of 2 business days, depending on volume.